Expansion of the Worlds most Powerful Business Training, Coaching and Support Network, The Business Wealth Club, continued this month with the second launch event in St Albans.
Hosted by Business Coach and Mentor Alan French the event attracted passionate Business Owners and Entrepreneurs keen to learn how to Maximise their Marketing in the 7 Deadly Sins of Marketing workshop.
The 7 Deadly Sins of Marketing and How to Avoid them went down a storm with delegates. Alan gave a multitude of practical strategies on how to market to Grade A customers; those that are highly profitable and low maintenance. Sins such as “Not nailing your Niche” and “Not Systemizing your Marketing” were popular topics.
Also covered in the meeting was advice and practical tips on how to get cash in, and fast. Following a challenging April in which many businesses suffered a trading loss, getting cash in is a top priority at the moment. Alan delivered 10 tips to close the cash gap to an appreciative audience.
The event was kindly sponsored by Renu Kaunda of St. James’s Place Wealth Management and Ivor Kellock from What’s on St Albans.
Both Renu and Ivor have become founder members of the St Albans Club.
Renu Kaunda is a Partner* of St. James’s Place Wealth Management. She has been a financial adviser since 2003, where her philosophy focuses on maintaining a long-term trusted relationship with her clients, showing distinct quality, integrity and excellence, giving her clients peace of mind. She offers a bespoke and high level personal service taking time to really get to know her clients before offering advice. Her areas of expertise are Investment Planning, Pensions and Pension Transfers, Inheritance Tax Planning and Long Term Care Planning. Renu is passionate about providing a personalised wealth management service by working together with her clients to help secure the financial future they are looking for.
*The title ‘Partner’ is a marketing term used to describe St. James’s Place representatives
Most of Ivor’s working life has been spent in financial services as a retailer and wholesaler. Sales and marketing runs through his veins! He spent a year in Romania 1992/3 working as a volunteer with a charity helping two orphanages in Bucharest followed by two years in South Africa travelling southern Africa.
Ivor was attracted to social media over five years ago whilst advising a web design agency; seeing it’s potential initially as a prospecting tool and then its social benefits for communities. In late 2009 Ivor sold his financial advisory practice to specialise in delivering Internet and social media advice, which he continues to do today. Lily is his daughter and having recently become a teenager keeps him busy!
What’s on St Albans
The website is designed specifically to help promote local businesses in the AL1 to AL5 postcodes to other local businesses and consumers.
There are over 7,000 organisations in the area and 130,000 consumers. What’s on St Albans raise profiles in the right way to get you to those all important meetings, get found more easily on the internet with a listing on the site and not get lost by Google. They currently have a rapidly growing following with site traffic increasing month on month with increasing unique viewers and returning viewers. They can also advise you on your internet presence and how to integrate and manage your entire digital life – web presence – social media strategy – email marketing – text message marketing – offline print and leaflet distribution. Satisfaction is guaranteed! As Ivor says “Our Greatest Pleasure is Sharing”
The next launch event will be at the Quality Hotel in St Albans on Wednesday 20th July in which the workshop will be “Supercharge Your Social Media.” We will be covering what you need to be doing to generate leads, convert leads into customers and how to keep customers loyal using social media.